Running your own business can be tough. For someone who’s just starting out, attracting those first clients is probably the most difficult task. You’ve built your website, you’ve tweaked it to perfection, and… *crickets.* Why is there no interest? It may be because your website isn’t optimised for action. Here are some tips on how you[…]
SEO stands for Search Engine Optimisation. Its core focus is to get you more customers organically from search engines like Google. Some customers who come to us for help expect to go from zero to hero in a few weeks. It simply is not realistic. We also get some customers who’ve previously had good exposure[…]
People are pretty demanding when it comes to website functionality. There are so many beautifully designed and intuitive websites out there, that it’s now an expectation for websites to be incredibly user-friendly. A website that’s littered with broken links, difficult to navigate and just plain unattractive may as well not exist. Consumers don’t want to[…]
Running a seasonal business that’s highly affected by peaks and dips in revenue over the course of the year can be challenging. If your business relies on a small window each year to generate income, it’s important to plan ahead to ensure you have a highly profitable high season that can see you through the[…]
It’s often said that you have to spend money to make money, and this is very true for marketing. However, we understand that as a startup or small business, it can be hard to effectively market your company with a small budget. But don’t worry- there are a ton of free or low-cost marketing tools[…]
Optimising your website and blog posts for search engines is crucial to your content marketing strategy. It allows search engines to view your content as relevant to what is being searched, and place it near the top of search results. This helps to drive traffic to your website, and therefore, hopefully, make sales. Search engine algorithms[…]
Live chat is a platform which allows you to talk directly with your website visitors in real time. Arguably, live chat has revolutionized customer service and is now seen as an effective tool you can use to stand out from your competitors, reduce your costs and improve customer satisfaction. So without further ado, here are[…]
In 2017, small businesses made up 99.3% of all private sector businesses in the UK. It seems that small businesses make up a large portion of the community, yet they are often overlooked. However, we think its super important to support small businesses- they are after all the backbone of a community! Small businesses[…]
A meeting was held at 10 Downing Street on Thursday 7th June, where small business owners from around the UK met to discuss new ideas on how to help small businesses grow. The meeting was chaired by Jimmy McLoughlin, formally from the institute of directors and now a business adviser to the UK prime minister.[…]
An important part of being a good marketer is understanding why people think the way they do and what it is that influences them. It’s much easier to be a compelling marketer if you can understand exactly what it is that influences, compels and drives your audience. Here are some tips from us on how[…]